Headless Migration and Performance Engineering

The Problem

The enterprise e-commerce platform was struggling with slow load times (average 6s) on mobile, severely impacting their ROAS on Meta and Google Ads.

The Solution

We engineered a fully headless storefront focusing on edge computing, SSR caching, and a highly optimized critical rendering path.

Implementation

Built on Next.js App Router, integrated with Shopify Headless API, and deployed on Vercel edge networks. We also overhauled their tracking ecosystem for precise attribution.

The Result

The platform now loads in under 1 second globally. This technical upgrade alone increased the final conversion rate by 45% and improved organic SEO traffic by 120%.